Welcome to the new way coaches and consultants do business.

Do you clearly differentiate your unique coaching or consulting services to your best, like-minded clients?

Our unique Mindset Scorecard solution will help you gain 100% clarity of your unique offering to attract, convert and work with more of your Better Clients.

The OLD Way

Traditional marketing of coaches and consultants struggling to have clarity of their offer, with mixed information and multiple messages.


You are finding that clients are wanting you less and less, want only the lowest possible price and don't fully appreciate your expertise



You are happy to take on anyone and everyone, even if they don't fully appreciate your services



You don’t have any persuasive marketing material that resonates with your ideal clients



You are irritated by wasting too much time and energy trying to keep you worst clients happy



Your first offer is a hard sell and confusing to you and your potential clients.


The NEW Way

Your own Mindset Scorecard as the center of your marketing as a coach / consultant to clearly define what you do and the difference you make.


You are unpacking your wisdom, knowledge and experience into your own, timeless mindset scorecard to clearly differentiate you from others



You only work with your best clients with complimentary mindsets who fully appreciate and utilise your services



Your unique mindset scorecard system is always attracting quality prospects in a predicatble way



Filter out your worst clients and attract in your best clients, saving you time and money



Your prospects sell themselves as they have self-identified uncertainty regarding services you can help them with


The Solution

An interactive tool embedded on your website to filter out your worst clients, attract and convert your best clients, saving you an endless amount of time and money with your new go-to marketing message for life.


Initial Setup Features

We work closely with you to set everything up for your business to match your Mindsets, your colours, your logos, and any technical setup you have in place.


User friendly with touch sliders and viewable graph of results


Email notifications of results sent to your prospect and to you


Conditional call to actions, from webinars to booking meetings


Bespoke colours, logos and more to match your business


Features for Ongoing Success

We never leave you in the dark hoping that you work out how to best manage, update and market your new Mindset Scorecard.


Secure portal with your entries, statistics and more


UNLIMITED entries per month


UNLIMITED professional fast support


Monthly reports with your most important numbers

Advanced Technical Features

Although your Mindset Scorecard is simplistic in design, behind the scenes it's full of advanced features that turbo boost outcomes.


We will setup any connection to talk to your CRM (e.g. ActiveCampaign or Infusionsoft), Mailchimp, Zapier, your Calendar and more


Track your conversions of your Google Adwords, Facebook ads and LinkedIn Ads to know the results your gaining


Create custom Facebook audiences based on entry scores, so you can re-target people depending on their final score

Smart Filtering
As people start to fill in your unique Mindset Scorecard, those who don’t want what you have to offer will simply opt themselves out and leave you to focus on those that do.

Smart Attracting
As people fill in your unique Mindset Scorecard, they get to start selling what you have to offer to themselves as they resonate with your mindsets and the results you can help them with.

Smart Call to Actions
Depending on the person’s score, you can lead them next to a one-on-one call, or to join a webinar, or even to buy your online course – the choices are endless.


Smart Results
Custom messages depending on the person’s score will be displayed in the final results page as well as email notifications after someone fills in your Scorecard.

Visual Results
Your results page includes an interactive visual diagram to show where they are, and where they want to be. We’ll also include a full Scorecard PDF in their email confirmation.

Your unique Mindset Scorecard can track all the marketing efforts you do including Facebook pixel tracking, Linkedin ads, Google AdWords and much more.

We will take care of making sure all the colours, branding and logos are bespoke for you and your business.

Advanced marketing re-targeting
You can re-target to people depending on their score they achieve with you.

Your Secure Entries Portal
View all your Scorecard entries in one place, allowing you to sort by their results, by dates and much more to give you a full 360 view.

Unlimited – meaning really unlimited
Both unlimited number of entries, as well as unlimited professional and fast support.

Your unique Mindset Scorecard can be connected seamlessly with the following and many more: 

Simple 4 Step Process


Step 1 - Defining your Success Factors

A live session to go over a simple step-by-step proven method of working out your top 6-8 Success Factors you wan to measure, your definitions using our template and examples as your guide.




Step 2 - Gathering Feedback

Once your first attempt of Success Factors and Definitions are in place, we then ask you to gather 3-4 people to collect feedback from. This is incredibly helpful to greatly improve your initial wording.

Step 3 - We turn it Digital and Unique

It’s then over to us to turn it into a digital version for you, matched with your business colours, logo and more. We set up and connect any call to actions (including conditional call to actions based on final score) and any technical connections needed (such as a CRM, Mailchimp, Calendar invite etc).



Step 4 - Go Live with Ongoing Support

After quality assurance checks, your own Better Clients Scorecard is then turned live either as a standalone site, or embedded on your current website. We then provide you with your own portal access, along with unlimited ongoing support.

Client Results

(Our Scorecard) helped us create opt-ins of more then 7300 ideal prospects in 8 weeks

Emma Hammett

CEO, First Aid for Life

Prospects fill in our Scorecard and then sell our services to themselves!

James Ramsay

CEO, ‎Tax Efficient Procurement Services (TEPS)

The engagement with potential clients is working really well for my business

Christine Lancaster

CEO, The Profit Fixer

Kevin Johnson
London. Co-founder + Co-author

Steve Auchettl
London. Co-founder + Co-author

The Story and Duo behind Better Clients

Both Kevin and Steve have run high networth consulting companies in their pasts; Kevin being a business management consultancy firm and Steve being a digital agency.

However they both had similar issues and problems that needed to be addressed when they combined forces in early 2017. Both have experienced first hand the true cost of trying to close and take on the wrong type of clients. 

They developed their own Mindset Scorecard initially for internal use only, and after working closely with a number of clients, it became obvious that the Mindset Scorecard was the most popular and exciting tool that everyone raved about.

They are now on a mission to bring the same Mindset Scorecard concept to 10,000 coaches and consultants around the UK and beyond, so you too can filter out and attract your own, ideal, Better Clients.

Pricing – made Simple


Step by step creation made easy


Bespoke digital Scorecard setup


Unlimited ongoing support


Standalone or embed on your website


Custom call to actions based on scores


Pro-active monthly reports

As we have been able to democratise our model while maintaining superior quality and results, we are able to offer you our Scorecard Funnel at a super affordable investment to you:

Only £32 / month

+ once off £697 set up fee per Scorecard

Cancel anytime – no lock-in contract.

Better Clients is the worlds FIRST and ONLY Scorecard platform designed specifically for coaches and consultants.

Get Started Today.

Try our own Scorecard to see it live in action, or start creating your own bespoke Scorecard:

Better Clients LTD

Office Address:

85 Great Portland Street

United Kingdom

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