The only sales tool you’ll ever need, to never sell again.

The 4-in-1 Mindset Scorecard solution (1) filters & attracts, (2) builds trust, (3) converts and (4) retains your Better Clients. 

Why Mindsets as a Sales tool?

Mindsets are part of being human. All decisions and actions we take every day are driven by the unique mindsets that each and every one of us has.

When you identify and create the types of mindsets you would like to attract clients with, who would fully embrace and utilize your services, and then ask them to self-assess and score where they are and where they want to be with these mindsets… suddenly it flips the whole sales process on the head.

Instead of you trying to hard sell your services to them; they opt-in both physically (with an email and name) and emotionally with your unique offering and sell it to themselves before you meet or speak with them.

Specifically built for coaches, consultants and advisors, we package up the solution to help businesses like First Aid for Life to put their ideal ‘Mindsets’ out there, differentiate themselves, and bring in over 7300+ quality leads completing their quiz within only 8 weeks, all ready and wanting to buy.

Your Mindsets + Scoring Them  = More Better Clients

Ultimately, it’s like an interactive quiz that we create together with you, based on your Mindsets and the results you can offer your ideal clients, and embedded onto your website or printed physically to use in person.

We provide the proven methodology, take care of all the technicalities, and make sure you have your own unique Mindset Scorecard set up in a way that is unique and tailored to what you do.
A Mindset Scorecard quiz can soon become your most powerful sales tool, EVER.

The first step if you haven’t already, is to fill in our own Better Clients Mindset Scorecard to see if you resonate with our unique offering. There are no right or wrong answers, and just completing it will give you further clarity, confidence and new capabilities.


The Solution

An interactive tool embedded on your website to filter out your worst clients, attract and convert your best clients, saving you an endless amount of time and money with your new go-to marketing message for life.


Unpack your wisdom, knowledge and experience into your own timeless Mindset Scorecard


Attract AND convert more of your Better Clients


Filter out the time wasters


Develop a single, clear message that prospects understand INSTANTLY and WANT the results you can offer


Your scorecard will do 90% of the selling

The OLD way

Traditional marketing for coaches and consultants is often a struggle to have clarity of their offer and trying the next 'shiny thing' to get some leads.


Using books, reports, ebooks that people never read and don't become any warmer or closer to wanting what you offer



You are finding that clients are wanting you less and less, want only the lowest possible price and don't fully appreciate your expertise



You are happy to take on anyone and everyone, even if they don't fully appreciate your services



Your first offer is a hard sell and confusing to you and your potential clients.


The New Way

Your Mindset Scorecard as a sales tool that builds trust, never stops working for the lead, helps prospects sell your services to themselves!


Using your own Mindsets and attract ideal clients who warm themselves up with every click of your Scorecard



You are unpacking your wisdom, knowledge and experience into your own, timeless mindset scorecard to clearly differentiate you from others



You only work with your best clients with complimentary mindsets who fully appreciate and utilise your services



Your prospects sell themselves as they have self-identified uncertainty regarding services you can help them with



Initial Setup Features

We work closely with you to set everything up for your business to match your Mindsets, your colours, your logos, and any technical setup you have in place.


User friendly with touch sliders and viewable graph of results


Email notifications of results sent to your prospect and to you


Conditional call to actions, from webinars to booking meetings


Bespoke colours, logos and more to match your business


Features for Ongoing Success

We never leave you in the dark hoping that you work out how to best manage, update and market your new Mindset Scorecard.


Secure portal with your entries, statistics and more


UNLIMITED entries per month


UNLIMITED professional fast support


Monthly reports with your most important numbers

Advanced Technical Features

Although your Mindset Scorecard is simplistic in design, behind the scenes it's full of advanced features that turbo boost outcomes.


We will setup any connection to talk to your CRM (e.g. ActiveCampaign or Infusionsoft), Mailchimp, Zapier, your Calendar and more


Track your conversions of your Google Adwords, Facebook ads and LinkedIn Ads to know the results your gaining


Create custom Facebook audiences based on entry scores, so you can re-target people depending on their final score

Smart Filtering
As people start to fill in your unique Mindset Scorecard, those who don’t want what you have to offer will simply opt themselves out and leave you to focus on those that do.

Smart Attracting
As people fill in your unique Mindset Scorecard, they get to start selling what you have to offer to themselves as they resonate with your mindsets and the results you can help them with.

Smart Call to Actions
Depending on the person’s score, you can lead them next to a one-on-one call, or to join a webinar, or even to buy your online course – the choices are endless.


Smart Results
Custom messages depending on the person’s score will be displayed in the final results page as well as email notifications after someone fills in your Scorecard.

Visual Results
Your results page includes an interactive visual diagram to show where they are, and where they want to be. We’ll also include a full Scorecard PDF in their email confirmation.

Your unique Mindset Scorecard can track all the marketing efforts you do including Facebook pixel tracking, Linkedin ads, Google AdWords and much more.

We will take care of making sure all the colours, branding and logos are bespoke for you and your business.

Advanced marketing re-targeting
You can re-target to people depending on their score they achieve with you.

Your Secure Entries Portal
View all your Scorecard entries in one place, allowing you to sort by their results, by dates and much more to give you a full 360 view.

Unlimited – meaning really unlimited
Both unlimited number of entries, as well as unlimited professional and fast support.

Your unique Mindset Scorecard can be connected seamlessly with the following and many more: 

Simple 4 Step Process for Gaurenteed Outcomes

It’s an important process we take you through instead of leaving you to do it all yourself so that you can be guaranteed the results you want!


Step 1 - Defining your Mindsets

A live session to go over a simple step-by-step proven method of working out your top 6-8 Mindsets you wan to measure, your definitions using our template and examples as your guide.


Step 2 - Gathering Feedback

Once your first attempt of Mindsets and Definitions are in place, we then ask you to gather 3-4 people to collect feedback from, including us. This is incredibly helpful to greatly improve your initial wording.

Step 3 - We turn it Digital and Unique

It’s then over to us to turn it into a digital version for you, matched with your business colours, logo and more. We set up and connect any call to actions (including conditional call to actions based on final score) and any technical connections needed (such as a CRM, Mailchimp, Calendar invite etc).


Step 4 - Go Live with Ongoing Support

After quality assurance checks, your own Better Clients Scorecard is then turned live either as a standalone site, or embedded on your current website. We then provide you with your own portal access to view all entries, make simple changes and have access to unlimited ongoing support.

Client Results

(Our Scorecard) helped us create opt-ins of more then 7300 ideal prospects in 8 weeks

Emma Hammett

CEO, First Aid for Life

Prospects fill in our Scorecard and then sell our services to themselves!

James Ramsay

CEO, ‎Tax Efficient Procurement Services (TEPS)

The engagement with potential clients is working really well for my business

Christine Lancaster

CEO, The Profit Fixer

Kevin Johnson
London. Co-founder + Co-author
Steve Auchettl
London. Co-founder + Co-author

The Story and Duo behind Better Clients

Have you been told that you NEED to have a free lead mangnet, such as a white paper, free course, a free call or a free book?

I bet if you have tried it, it didn’t work as well as you hoped. Or if you haven’t yet, that it seems like a daunting task ahead, right?

Don’t worry, we’ve both done the same thing and made the same mistakes and took a long time to learn from them.

The problem we soon found with most free lead magnets though, is that no one actually reads them!

Seriously… like next to never. So even if people do give you their email – if they don’t read anything further, you are not getting them closer to understand what you uniquely do and what you can offer.

Instead… we developed for ourselves and now offer it to all coaches and consultants out there like you, a Mindset Scorecard quiz as your most powerful lead magnet EVER. And packaged it up in a way to make it SUPER easy for you to create and get started.

Pricing – made Simple


Step by step creation made easy


Bespoke digital Scorecard setup


Unlimited ongoing support


Standalone or embed on your website


Custom call to actions based on scores


Pro-active monthly reports

As we have been able to democratise our model while maintaining superior quality and results, we are able to offer you your own unique Mindset Scorecard at a super affordable investment to you:

Only £32 / month

+ once off £697 set up fee per Scorecard

Cancel anytime – no lock-in contract.

Better Clients is the worlds FIRST and ONLY Mindset Scorecard sales tool designed specifically for coaches, consultants and advisors.

Get Started Today.

Try our own Scorecard to see it live in action, or start creating your own bespoke Scorecard:

Better Clients LTD

Office Address:

85 Great Portland Street

United Kingdom

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